CREATIVE MARKETING: ENGAGING AUDIENCES THROUGH FASHION FILM
Presented as part of the Virgin Australia Melbourne Fashion Festival's Program and supported by the City if Melbourne AFF Awards will host this exclusive glamorous champagne breakfast seminar. Guests will discover how the Fashion Film genre is transforming current digital content landscape and how brands beyond fashion are embracing this exciting new medium in their marketing and PR campaigns. You will hear about works from Paspaley, The Woolmark Company, Country Road, Mercedes-Benz and others.
Join us for a champagne breakfast and a panel discussion from industry experts and award-winning fashion film directors on current marketing trends and creative customer engagement strategies. Learn:
Why fashion film is the best way to engage your brand’s audience
What makes a good fashion film
How to produce a quality fashion film
How to market a fashion film
How to monetise fashion film content
VIP tickets include scrumptious breakfast, Pommery Champagne, luxury gift bag from our partners, Q&A session with our speakers.
Sarah Pike, VP Marketing and Communications, Mastercard Australasia
Cultivating partnerships with major international events including fashionweeks, the Grammy's, Australian Open and many others Sarah will share how Mastercardis capturing its delivery of 'priceless experiences'.
Cherie Fraser, Marketing, Events Melbourne
Cherie's portfolios of events include the Melbourne Fashion Week, MelbourneMusic Week, Moomba Festival, new year’s eve and Christmas in the citycollectively attracting over 1.7million visitors and injecting over $38 millioninto the Melbourne economy. film is big part of the delivering its message tothe audience.
Jessie Oldfield, Award winning film director and co-founder of productioncompany CKol.
Producing fashion films for Adidas, The Woolmark Company,Country Road, and Mimco, amongst other international brands, Jessie will sharewhy big brands are chasing fashion film content and how to get on board withthis trend.
Hosted by Australian Fashion Film Awards (AFF Awards) creative director -Anastasia Fai.
AFF Awards previous winners include Bazz Luhrmann for Chanel, Gracie Otto forRussh Magazine and Bazaar, Paspaley, Vogue Italia and many other internationaland domestic brands.